Ctrl+K

The Aiming Framework

“A true aim will set you free.”

Overview

Most people fail not because they lack talent or resources, but because:

  1. They aim at the wrong thing
  2. Their conscious and subconscious aims are at war
  3. They’re following someone else’s narrative

This framework helps you:

  • Integrate your aims (stop fighting yourself)
  • Aim for billions (even if you just want to retire early)
  • Activate the four powers (filter, recognizer, resilience, freedom)
  • Create massive value (not just extract)

The Core Concepts

The Divided House

Most people’s conscious and subconscious aims are at war:

  • FIRE Fred: Says “I want freedom” but really wants security/control
  • Crypto Carl: Says “I want wealth” but really wants excitement/belonging
  • The solution: Integration, not elimination

Take the diagnostic to discover your divided house and get your integrated aim statement.

Take the diagnostic →

The Four Powers

When you aim for billions, you unlock four superpowers:

  • 🔍 THE FILTER: “Will it help me become a billionaire? No? Then I don’t care.”
  • 🎯 THE RECOGNIZER: “We can exploit that.” (See misaligned aims = opportunities)
  • 🛡️ THE RESILIENCE: “That’s noise.” (Scale determines pain tolerance)
  • ✍️ THE FREEDOM: “My strategy.” (Write your own reality)

Read more →

The Five Steps

Five active steps to integrate your aims:

  1. NAMING → “I am aiming for one billion dollars”
  2. UNITING → Integrate conscious + subconscious aims
  3. STUDYING → Learn how billion-dollar value is created
  4. GIVING → Provide billions in value
  5. SEEING → Recognize aims everywhere

Read more →

Market Aims Recognition

The Recognizer Power: “We can exploit that.”

Learn to see what others are REALLY aiming at:

  • Spot conscious vs. subconscious aim mismatches
  • Predict behavior based on hidden aims
  • Find opportunities in misaligned aims
  • Analyze markets, competitors, and participants

Every price, behavior, and decision reveals aims. When you see what others don’t, you have an unfair advantage.

Analyze situations →

The Freedom Ladder

Money is freedom—but freedom from what? That changes at every level:

  • Level 1 ($0-30K): Freedom from survival anxiety
  • Level 2 ($30-70K): Freedom from daily money stress
  • Level 3 ($70-200K): Freedom from constant comparison
  • Level 4 ($200K-1M): Freedom from job dependence
  • Level 5 ($1-10M): Freedom from caring about money
  • Level 6 ($10M+): Freedom to write reality itself

Calculate your level →

The Core Problem

The Divided House: Most people’s conscious and subconscious aims are at war.

FIRE Fred

  • Conscious aim: “I want freedom at 40 with $1.5M”
  • Subconscious aims: Security, proof of intelligence, status in FIRE community
  • Result: Has $1.5M but still anxious, still trapped, following someone else’s script

Crypto Carl

  • Conscious aim: “I want $10M from crypto”
  • Subconscious aims: Excitement, belonging, revenge against the system
  • Result: Chases moonshots, burns money, never builds foundation

The solution: Integrate your aims. Stop fighting yourself.

“A house divided against itself cannot stand.” — Abraham Lincoln

Why “Aim for Billions”?

Even if you just want to retire early.

Because the person who aims for billions and “fails” to millions has:

  • Mastered the fundamentals
  • Become a virtuoso
  • Learned to create massive value
  • Gained true freedom

Meanwhile, the person who aimed for $1.5M and hit it is still living someone else’s script.

The paradox: Aiming for something “unrealistic” makes you MORE grounded, MORE focused, and MORE successful than aiming for “realistic” goals.

Key Insights

Sin Means Missing Your Aim

The original meaning of “sin” is to miss your aim. Most people are sinning constantly—not because they’re bad, but because:

  • They’re aiming at the wrong thing
  • They’re not aiming at all
  • Their aim is divided

Verbs Are Free

  • Aiming is a verb
  • Naming is a verb
  • Uniting is a verb
  • Studying is a verb
  • Giving is a verb
  • Seeing is a verb

These are all choices you make, right now, with no permission required.

The Giver’s Advantage

Three types of people:

  • Takers: Extract value → Everyone avoids them
  • Equaters: Transactional → Fine but limiting
  • Givers: Create value freely → Their value compounds

If your aim is to TAKE a billion, you’ll struggle. If your aim is to GIVE billions in value and capture millions? Natural.

Master the Fundamentals to Break Them

  • Novice: Follows rules blindly
  • Competent: Applies rules correctly
  • Master: Understands why rules exist
  • Virtuoso: Breaks rules strategically

That’s how you know you’ve mastered the fundamentals—you can do the opposite and it works.

Start Here

  1. Take The Divided House Diagnostic - Are your aims at war?
  2. Read The Four Powers - Understand what you gain
  3. Follow The Five Steps - Integrate your aims
  4. Calculate Your Freedom Level - Know where you are

Then start:

  • Name it: “I am aiming for one billion dollars”
  • Unite it: “I’m aiming for $1B AND I want [security/excitement/significance]”
  • Study it: Learn leverage, systems, asymmetry, giving, aims
  • Give it: Create billions in value
  • See it: Recognize aims everywhere (in yourself AND others)

Practice The Recognizer: Use the Market Aims Recognition tool to analyze how others’ divided houses create opportunities.

Apply the framework with these calculators:

The Promise

When you integrate your aims and point at something worth aiming at:

  • Opportunities become visible that others miss
  • Setbacks feel like noise instead of catastrophe
  • Decisions become obvious instead of agonizing
  • Freedom becomes real instead of a spreadsheet

You stop living in someone else’s narrative.

You write your own reality.

And a true aim will set you free.

Watch the video: Aim for Billions (Even If You Just Want to Retire Early)