Core Concept

Aiming for billions isn’t about greed - it’s about integrated aiming. Most people have a “divided house”: their conscious aim (what they say they want) fights their subconscious aim (what they’re actually optimizing for).

When you integrate your aims and point them at something worth pursuing, you unlock four powers:

• Filter: Irrelevant noise disappears
• Recognizer: Market opportunities become visible
• Resilience: Setbacks don’t knock you out
• Freedom: You write your own reality

Why Billions?

It’s about scale changing your behavior, not actually needing a billion dollars.

Someone aiming for $1.5M retirement thinks differently than someone aiming for$1B:

• The retiree optimizes for certainty and control
• The billion-aimer optimizes for leverage and asymmetric bets

The person who aims for billions and “fails” to millions? They’ve mastered fundamentals, become a virtuoso, and gained true freedom.

Master Fundamentals to Break Them

Novice → Follows rules blindly
Competent → Applies rules correctly
Master → Understands why rules exist
Virtuoso → Breaks rules strategically

Examples:

• “Diversification is for the ignorant” (Buffett) - Master concentration when you have deep knowledge
• “The riskiest bet is not taking enough risk” - In your 20s with no dependents, the “safe” job is the risky bet
• “Aim for vague, unrealistic goals” - Billion-dollar outcomes require different thinking than SMART goals

See Aims in Markets

Every price reveals what people are really aiming at:

Tesla at $1000 - “That’s crazy!”
But what are buyers aiming for?

• Status: “I own the future”
• Belonging: “I’m on Elon’s team”
• Narrative: “I’m part of the story”

When you understand aims, you understand behavior. When you understand behavior, you see opportunities.

The Mantra

“Sin means missing your aim. Most people are sinning constantly - not because they’re bad, but because they’re aiming at the wrong thing, or not aiming at all, or aiming with a divided house.”

Verbs are free: Naming. Uniting. Studying. Giving. Seeing.

These are choices you make right now, with no permission required.

Aim for billions. Even if you just want to retire early.